How TV Ads Target Young People
What TV ads do young adults notice? According to new research, men like sarcasm and competition, while women prefer seeing role models and happy situations.
New research from Nielsen reveals what kind of TV ads Generation Y (now teens to mid-30s) pays attention to – and finds it varies by gender…
Guys and girls identify differently with tone and theme. Imagery of strong, female celebrities in fun, high-energy situations fosters emotional connection with women. Men tend to be more action-oriented, and competitive scenes and extreme images are visuals to which the average young man responds.
Here’s a graphic highlighting the differences in more detail…
Subscribe by email
Like this article? Sign up for our email updates and we’ll send you a regular digest of our newest stories, full of money saving tips and advice, free! We’ll also email you a PDF of Stacy Johnson’s ’205 Ways to Save Money’ as soon as you’ve subscribed. It’s full of great tips that’ll help you save a ton of extra cash. It doesn’t cost a dime, so why wait? Click here to sign up now.
