From The Wall Street Journal…
Some gift givers spend time and energy trying to find just the right gift. But thoughtful gifts don’t necessarily lead to greater appreciation, according to a study published in November in the Journal of Experimental Psychology: General. The benefit of a thoughtful gift actually accrues mainly to the giver, who derives a feeling of closeness to the other person, the study found.
People are more appreciative when they receive a gift they have explicitly requested, according to a similar study published last year in a separate publication called the Journal of Experimental Social Psychology.
So it’s the gift, not the thought, that counts. And regifting is OK, researchers say. Whew.
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