CNN Money reports…
“We don’t confirm exact pricing, since all spots are sold with different considerations and often in different packages,” said CBS spokesman Dana McClintock, in an e-mail to CNNMoney. “But it’s safe to say that spots are going for $4 million each, and in some cases more.”
Last year the average was half a million below that.
Known advertisers so far include Pepsi, Audi, GoDaddy, Hyundai and Skechers. Which is at least $20 million for two and a half minutes of ads.