Why You Can’t Pass Up Clearance

By on

TIME gets at the psychology…

I’ve found that sale-obsessed shoppers ultimately spend more money than non-sale shoppers. Consumers fixated on deals and discounts often purchase things that aren’t truly satisfying—and because they aren’t satisfied, they continue to shop. Additionally, the rush these consumers get from snagging what seems to be a bargain (85% Off!) has an addictive quality.

The story’s key points: we fear missing out on a good sale, and assume quality and value based on retail price. This lets stores emphasize “savings,” even though you’re only really saving money if you would’ve bought the item at full price anyway. Often, the purchases are impulsive. Shopping can also be a competitive sport especially when demand is low, and waiting and watching for sales is time consuming.

Sign up for our free newsletter

Like this article? Sign up for our newsletter and we'll send you a regular digest of our newest stories, full of money saving tips and advice, free! We'll also email you a PDF of Stacy Johnson's "205 Ways to Save Money" as soon as you've subscribed. It's full of great tips that'll help you save a ton of extra cash. It doesn't cost a dime, so why wait? Click here to sign up now.

Check out our hottest deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 1,036 more deals!

Comments & discussion

We welcome your opinions, but let’s keep it civil. Like many businesses, we reserve the right to refuse service to anyone. In our case, that means those who communicate by name-calling, racism, using words designed to hurt others or generally acting like an uninformed bully. Also, comments that include links to email addresses or commercial websites typically aren't posted. This isn't a place to advertise your business.