Americans Think Toyota Is Best
According to a consumer survey we perceive Toyota as the top car brand, but Toyota-owned Scion as the worst.
From Consumer Reports…
Based on data collected from a random, nationwide survey, the scores reflect how consumers perceive each brand in seven categories: quality, safety, value, performance, design/style, technology/innovation, and environmentally friendly/green. Combining those factors gives us the total brand-perception score. While the scores reflect a brand’s image in consumers’ minds, they do not reflect the actual qualities of any brand’s vehicles.
So, keeping in mind this is all just consumer opinion, here are the top scores…
| Best | Worst | ||
| Brand | Score | Brand | Score |
| Toyota | 133 | Scion | 6 |
| Ford | 118 | Mitsubishi | 6 |
| Honda | 114 | Ram | 7 |
| Chevrolet | 94 | Fiat | 8 |
| Mercedes-Benz | 77 | Mini | 10 |
| Volvo | 77 | Land Rover | 11 |
| Cadillac | 66 | Jaguar | 15 |
| BMW | 66 | Mazda | 16 |
| Dodge | 57 | Jeep | 16 |
| Tesla | 55 | Porsche | 21 |
All of the top 10 saw improved scores this year.
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