Will McDonald’s Kill the $1 McDouble?
Costs may push the chain to raise prices on of the most-popular dollar menu items. Many franchisees already have.
Reuters reports…
Reuters’ checks of McDonald’s restaurants in more than a dozen U.S. cities found that franchisees sell the McDouble for $1.09 in San Francisco, $1.19 in Los Angeles, $1.80 in Kodiak, Alaska and $1.89 in New York City.
The McDouble was not even offered on menus at restaurants Reuters visited in Chicago and Boston, but was available on request for $1.29 and $1.49, respectively.
Rising beef prices are making it a bigger loss unless customers pair it with profitable options like fries and soda. The $1 cheeseburger has as much meat as a Big Mac, which costs more that three times as much.
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