Amazon Raises Minimum Purchase for Free Shipping

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Amazon has bumped up the minimum purchase amount required for free shipping to $35, CNNMoney says. For more than a decade, it’s been $25.

Free shipping is a major lure for customers, CNNMoney says. It accounted for nearly a third of Amazon’s North American sales increase in the first half of the year. In a brief announcement about the change, Amazon didn’t offer much of an explanation. It merely said that over time it has offered free shipping on a larger number of items, and it made a pitch for all to join Amazon Prime.

“Prime includes unlimited free two-day shipping, with no minimum order size, on more than 15 million items, as well as unlimited streaming of over 41,000 movies and TV episodes through Prime Instant Video and access to over 350,000 books to borrow through the Kindle Owners’ Lending Library,” the announcement says. Amazon Prime normally costs $79 a year, though there are sometimes discounts available for certain demographics such as students or moms.

The timing of the change is easier to explain than the reason for it. Shipping does get quite expensive for companies around the holiday season. “In the last three months of last year, Amazon spent nearly $1.8 billion on shipping,” CNNMoney says. “The company wouldn’t say how much it spends on free shipping.”

Here’s how Amazon’s new free shipping minimum compares with competitors':

  • J.C. Penney — $99.
  • Kohl’s — $75.
  • Walmart — $50.
  • Target — $50.
  • Amazon — $35.
  • Best Buy — $25.
  • Barnes & Noble — $25.

Will the change in Amazon’s minimum discourage you from shopping there? Let us know by commenting below or on our Facebook page.

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Comments & discussion

We welcome your opinions, but let’s keep it civil. Like many businesses, we reserve the right to refuse service to anyone. In our case, that means those who communicate by name-calling, racism, using words designed to hurt others or generally acting like an uninformed bully. Also, comments that include links to email addresses or commercial websites typically aren't posted. This isn't a place to advertise your business.

  • Jeanette

    No, I have Prime, also.

  • Dawn Lawrey

    Something the article didn’t mention was that Amazon is going to start/has all ready started acting as your state tax man as well. Any purchase you make on their site will have sales tax added to it as well. According to NewEgg.com…they won’t be charging the sales tax but nagging you to death how you are required to pay it. Raising the shipping costs and forcibly charging you sales tax on an out-of-state purchase…what’s next…doing a paywall just to browse the site?

  • Bob Lee

    I don’t want to be forced to buy $35 if I just need to spend 25, in that case I will buy local: Walmart, Fry’s what ever is cheap around.