7-Eleven’s Slurpee Turns 50: Fill Your Cup (or Fishbowl) for $1.50

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Bring your own cup (BYOC) and fill 'er up on the birthday of this sweet, slushy drink -- for cheap. If you dare, experience a new, exotic flavor.

Prepare yourself for the inevitable brain freeze. 7-Eleven is celebrating the 50th anniversary of its iconic Slurpee drink with its “Bring Your Own Cup” (BYOC) event.

For two glorious Slurpee-filled days, you can fill up your favorite big cup – or a pitcher, fishbowl, or whatever food-safe drinking receptacle you can think of – with your favorite Slurpee flavor for just $1.50 at participating 7-Elevens. The Slurpee celebration will be held on March 18 and 19 from 11 a.m. to 7 p.m.

This is the second annual BYOC Slurpee event. A 7-Eleven press release said last year’s Slurpee celebration was a hit with fans of the slushy, sweet drink.

“Last year’s BYOCup Day was a huge hit, and because this year is the big Slurpee Fiftee celebration, we added a second day so more people can get in on the fun,” Laura Gordon, 7-Eleven vice president of marketing and brand innovation, said in a statement. “We saw just how creative Slurpee fans can get during the first BYOCup Day. They filled drums, kettles, fish bowls, helmets and teapots. I can’t wait to see what they bring this year.”

And here’s more news from 7-Eleven for Slurpee aficionados:

“7-Eleven is taking Slurpee season to the extreme with new Airheads Xtremes Rainbow Berry Slurpee, a sweetly sour flavor combination of your favorite frozen beverage.”

Although it’s true that you can be creative when selecting your Slurpee “cup,” you need to follow these rules:

  • Your cup must fit upright through a 10-inch hole.
  • Your drinking receptacle must be food safe.
  • Your cup must be leak-free.
  • You can fill one cup per person.

So, grab your “cup” and head to 7-Eleven this weekend for a $1.50 brain freeze!!!

Are you a Slurpee lover? Share your favorite flavor below or on our Facebook page.

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