Amazon to Open Another Brick-and-Mortar Bookstore

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The king of e-commerce is rumored to be planning scores of these physical bookstores, but this one in California is just the second.

Amazon’s second physical bookstore will open this summer in San Diego.

The new Amazon Books will be located in the Westfield UTC mall, an upscale, outdoor shopping mall, The San Diego Union-Tribune reports.

“We are excited to be bringing Amazon Books to the University Towne Center mall in San Diego, and we are currently hiring store managers and associates,” an Amazon spokesperson told the Union-Tribune. “Stay tuned for additional details down the road.”

San Diego’s Westfield UTC mall is similar to Seattle’s University Village mall, home to Amazon’s first bookstore, which opened its doors to the public this past November.

The Seattle store not only offers the best-selling books on Amazon, but also acts as a showroom of sorts for Amazon products such as the Fire TV, Kindle Fire tablets, Kindle reading devices and the Echo.

Although rumors began circulating in February that Amazon has plans to open 300 to 400 brick-and-mortar bookstores, the San Diego store is the only location that the e-commerce giant has confirmed is in the works.

So your guess is as good as ours on how many brick-and-mortar bookstores Amazon may have planned and where those stores will be located.

“The basic idea that Amazon is going to open some more stores is accurate, but the number [300 to 400] is wildly high,” John Mutter, editor-in-chief of book industry news site Shelf Awareness, told NPR last month.

Stay tuned …

Would you shop at a physical Amazon bookstore if one was located near you? Share your thoughts below or on our Facebook page.

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