According to a consumer survey we perceive Toyota as the top car brand, but Toyota-owned Scion as the worst.
From Consumer Reports…
Based on data collected from a random, nationwide survey, the scores reflect how consumers perceive each brand in seven categories: quality, safety, value, performance, design/style, technology/innovation, and environmentally friendly/green. Combining those factors gives us the total brand-perception score. While the scores reflect a brand’s image in consumers’ minds, they do not reflect the actual qualities of any brand’s vehicles.
So, keeping in mind this is all just consumer opinion, here are the top scores…
All of the top 10 saw improved scores this year.