Americans Think Toyota Is Best

According to a consumer survey we perceive Toyota as the top car brand, but Toyota-owned Scion as the worst.


From Consumer Reports

Based on data collected from a random, nationwide survey, the scores reflect how consumers perceive each brand in seven categories: quality, safety, value, performance, design/style, technology/innovation, and environmentally friendly/green. Combining those factors gives us the total brand-perception score. While the scores reflect a brand’s image in consumers’ minds, they do not reflect the actual qualities of any brand’s vehicles.

So, keeping in mind this is all just consumer opinion, here are the top scores…

Best Worst
Brand Score Brand Score
Toyota 133 Scion 6
Ford 118 Mitsubishi 6
Honda 114 Ram 7
Chevrolet 94 Fiat 8
Mercedes-Benz 77 Mini 10
Volvo 77 Land Rover 11
Cadillac 66 Jaguar 15
BMW 66 Mazda 16
Dodge 57 Jeep 16
Tesla 55 Porsche 21

All of the top 10 saw improved scores this year.

Stacy Johnson

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