And the 2015 Darling of Social Media Platforms Is…

A look at how trend-setting teens are using their online time shows the field is always changing, but there is at least one enduring favorite.

Despite reports that American teenagers are fleeing Facebook for other social media sites, a new study shows that couldn’t be further from the truth.

Facebook is the most popular social media site for teens, according to the Pew Research Center. In fact, 71 percent of teens said they use Facebook. Half of teens said they also use Instagram. And 41 percent of teens are Snapchat users.

Specific groups of teens are heavy Facebook users, including boys, older teens and urban teens.

Interestingly, Pew’s research found a distinct split in social media use by socio-economic status. Pew said:

Less well-off teens from families earning less than $30,000 annually remain more connected to Facebook, with 51 percent saying they use it most, compared with 38 percent of teens from wealthier families. More well-to-do teens instead are significantly more likely than the least well-off teens to say they visit Snapchat most, with 14 percent of those from families earning more than $75,000 saying Snapchat is their top social media platform, compared with 7 percent of teens whose families earn less than $30,000 annually.

The trend continues with Twitter, where the wealthiest teens use Twitter more than their less well-to-do peers.

Regardless of which social media site teens favor, this much is clear: American teens are connected, and they’re online a lot, aided by smartphones and other mobile devices. While 92 percent of teens said they go online daily, and 56 percent admitted to logging on several times a day, 1 in 4 teens said they use the Internet “almost constantly.”

Just 12 percent of teens said they limit their online time to once a day.

The Pew report is the first in a series of reports analyzing American teens’ use of tech.

Do you have a teen? What does their online activity look like? Is it similar to what the Pew study found? Share your comments below or on our Facebook page.

Stacy Johnson

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