AT&T’s Latest Offer Is Unlimited Data — With a Hitch

What's Hot

The Most Sinful City in the U.S. Is … (Hint: It’s Not Vegas)Family

How a Mexican Tariff Will Boost the Cost of 6 Common PurchasesFamily

This Free Software Brings Old Laptops Back to LifeMore

How to Protect Yourself From the ‘Can You Hear Me?’ Phone ScamFamily

Report: Walmart to Begin Selling CarsCars

Where to Sell Your Stuff for Top DollarAround The House

Is Your TV Tracking You? Here’s How to Tell — and Prevent ItAround The House

11 Staging Tips to Help You Get Top Dollar When Selling Your HomeAround The House

21 Restaurants Offering Free Food Right NowSaving Money

20 Simple Hacks to Make Your Stuff Last LongerAround The House

4 Car Insurers That Might Raise Rates Even When the Accident Wasn’t Your FaultCars

How to Invest If Trump Kills the ‘Fiduciary Rule’Grow

12 Surprising Ways to Wreck Your Credit ScoreBorrow

9 Secret Ways to Use Toothpaste That Will Make You SmileAround The House

The 2 Types of Music That Most Improve Dog BehaviorFamily

AT&T is offering unlimited data, talk and text in what it calls its "best offer yet." But the perk is not available to all customers.

AT&T is offering a new unlimited wireless data plan that the company calls its “best offer yet.”

The hitch?

It’s only available to people who are or become AT&T wireless customers and who have or add AT&T’s U-verse TV or DirecTV, which AT&T acquired last year.

The AT&T Unlimited Plan, as it’s known, includes unlimited data and unlimited talk and text and is available starting today.

The monthly cost is $100 for the first smartphone and $40 for each additional smartphone, with the fourth smartphone free after a bill credit. So it would cost $180 per month for a family with four smartphones.

Adding a tablet costs $40 per month or, if a customer doesn’t need unlimited data for the tablet, $10 for 1 gigabyte of data. Adding a smartwatch costs $10.

CNN’s Brian Stelter reports that the new plan is AT&T’s latest effort to encourage customers to buy both wireless and TV service.

The new plan also encourages TV viewing on mobile devices.

In a company news release, Ralph de la Vega, CEO of AT&T Mobile and Business Solutions, says customers want to view video content on their favorite devices:

We’ve got the content consumers want, we’re delivering it to the devices they want, and we’re making it as easy as ever for them to consume as much as they want.

And, they will get a high-quality video streaming experience from the start. No compromises in video quality.”

Footnotes to AT&T’s news release state, however, that “after 22GB of data usage on a line in a bill cycle, for the remainder of the bill cycle AT&T may slow data speeds on that line during periods of network congestion.”

Streaming is also currently limited to five shows on five devices at one time.

The AT&T Unlimited Plan “may be available for a limited time,” according to the news release, which does not specify when the offer may end. The plan is unavailable for business customers.

What’s your take on this offer? Do you think it’s worth the cost? Let us know in our Forums. It’s the place where you can speak your mind, explore topics in-depth, and post questions and get answers.

Stacy Johnson

It's not the usual blah, blah, blah

I know... every site you visit wants you to subscribe to their newsletter. But our news and advice is actually worth reading! For 25 years, I've been making people richer without making their eyes glaze over. You'll be glad you did. I guarantee it!


Read Next: 15 Painless Ways to Save $1,000 by Summer

Check Out Our Hottest Deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 1,781 more deals!