Black Friday Online Sales Top $1 Billion

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Online purchases made a huge leap this year, but they're still small in comparison to in-store buys.

Reuters reports digital sales were up over 26 percent this year and growing faster than regular retail stores, although that’s still a fraction of total sales…

E-commerce accounts for less than 10 percent of consumer spending in the United States. However, it is growing much faster than bricks-and-mortar retail as shoppers are lured by low prices, convenience, faster shipping and wide selection.

ShopperTrak, which counts foot traffic in physical retail stores, estimated Black Friday sales at $11.2 billion, down 1.8 percent from the same day last year.

That’s just the one day. Today, Cyber Monday, may clock in at about $1.5 billion, and online spending for the holiday season is expected to be around $43.4 billion in total.

Stacy Johnson

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