Bottoms Up: It’s the Beer Deal of the Century

What's Hot


2 Types of Black Marks Might Vanish From Your Credit File SoonBorrow

6 Ways the Obamacare Overhaul Might Impact Your WalletInsurance

7 Dumb and Costly Moves Homebuyers MakeBorrow

This Free Software Brings Old Laptops Back to LifeMore

Obamacare Replacement Plan Gets ‘F’ Rating from Consumer ReportsFamily

Beware These 12 Common Money MistakesCredit & Debt

21 Restaurants Offering Free Food Right NowSaving Money

17 Ways to Have More Fun for Less MoneySave

House Hunters: Beware of These 6 Mortgage MistakesBorrow

30 Household Uses for Baby OilSave

25 Ways to Spend Less on FoodMore

Nearly Half of Heart-Related Deaths Linked to These 10 Foods and IngredientsFamily

5 Surprising Benefits of Exercising Outdoors in WinterFamily

10 Ways to Save When You’re Making Minimum WageSave

Boost Your Credit Score Fast With These 7 MovesCredit & Debt

7 Painless Ways to Pay Off Your Mortgage Years EarlierBorrow

The Most Sinful City in the U.S. Is … (Hint: It’s Not Vegas)Family

The True Cost of Bad CreditCredit & Debt

10 Companies With the Best 401(k) PlansGrow

This Scam Now Tops ID Theft as the No. 2 Consumer ComplaintFamily

6 Stores With Awesome Reward ProgramsFamily

6 Ways to Save More at Lowe’s and The Home DepotSave

6 Healthful Treats for Your DogFamily

New Study Ranks the Best States in the U.S.Family

Thousands of Millionaires Moving to 1 Country — and Leaving AnotherGrow

Strapped for College Costs? How to Get the Most From FAFSABorrow

6 Overlooked Ways to Save at Chick-fil-AFamily

Ask Stacy: What’s the Fastest Way to Pay Off My Mortgage?Borrow

Where to Sell Your Stuff for Top DollarAround The House

8 Ways to Get a Good Price on a Shiny New AutoCars

Ask Stacy: How Do I Start Over?Credit & Debt

Secret Cell Plans: Savings Verizon, AT&T, T-Mobile and Sprint Don’t Want You to Know AboutFamily

30 Awesome Things to Do in RetirementCollege

14 Super Smart Ways to Save on TravelSave

The Rich Prefer Modest Cars — Should You Join Them?Cars

You’ll Soon Pay More to Shop at CostcoSave

10 Ways to Save When Your Teen Starts DrivingFamily

Budweiser, Miller and Coors are one step closer to becoming one big, happy family.

How much money does it cost to become the true king of beers?

According to a tentative agreement between two of the biggest beer-makers in the world, it costs about $104 billion.

Anheuser-Busch InBev has agreed to purchase SABMiller for $104 billion, making it the world’s biggest beer-maker, CNN Money reports.

The massive beer merger has been brewing for the past month. CNN Money said SABMiller turned down at least four lower offers from AB InBev. But the latest offer of $104 billion was apparently too good to pass up.

“The board of SABMiller has indicated to AB InBev that it would be prepared unanimously to recommend the all-cash offer,” once it comes to an agreement on the other terms and conditions, the companies said in a news release.

A merger of the two beer-making giants would create a beer empire with 18 of the top 40 beers in the world, including Budweiser, Stella Artois, Corona, Miller Lite, Castle, Chibuku, Carling Black Label and Aguila. The company would have annual revenue of nearly $64 billion, The New York Times reports.

But the proposal isn’t a done deal just yet. In addition to having to work out terms and conditions with SABMiller, the merger also needs approval from the U.S. Department of Justice, CNN Money said. It’s possible that the companies may have to sell some of their assets in the United States before the deal gets a thumbs up from the DoJ.

“The concern is that the combined company would wield too much power in key markets, resulting in higher beer prices for consumers,” CNN Money said.

Consumers aren’t guzzling mainstream beers like they used to. Instead, many beer drinkers are slaking their thirst with craft beers.

At first glance, merging their companies may seem like a way for the big beer-makers to protect their market, but according to Business Insider, the proposed mega-beer-merger could have the opposite effect.

“People take beer very personally,” Brewers Association director Paul Gatza told BI. “When something happens to their favorite beer or their ability to get it, or something helps or hurts a brewer they care about, they internalize it and want to do something about it. People may see [the merger] as a time to rally around their local brewery.”

Are you a beer lover? What do you think of the proposed merger? Share your comments below or on our Facebook page.

Stacy Johnson

It's not the usual blah, blah, blah

I know... every site you visit wants you to subscribe to their newsletter. But our news and advice is actually worth reading! For 25 years, I've been making people richer without making their eyes glaze over. You'll be glad you did. I guarantee it!

💰🗣📰

Read Next: This Year’s Tastiest Autumn Beers Are Here

Check Out Our Hottest Deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 2,061 more deals!