It seems the keys to attracting diners to casual, sit-down restaurants are unique menu items and cleavage-baring servers.
Times have been tough for such casual restaurant chains as Red Lobster and TGI Friday’s, where growth has stalled or even declined. But it’s a different story for restaurants whose main course is served up by cleavage-baring waitresses wearing skimpy clothing.
Business is thriving at “breastaurants,” The Huffington Post reports. The biggest modern-day breastaurant chain is Hooters, but the field is getting more crowded.
“Sales at the Tilted Kilt, Twin Peaks and Brick House, casual eateries featuring scantily clad waitresses, have grown at a double-digit pace over the last year, according to projections from Technomic, a food market research firm,” HuffPo said.
These “cleavage chains,” feature “fresher-looking spaces,” unique foods and craft beer, all aimed at attracting young adults.
Twin Peaks — whose tagline is “Eats. Drinks. Scenic Views.” — serves made-from-scratch food such as venison chili, blackened fish tacos and trophy trout.
“All of this is served by our friendly and attentive Twin Peaks Girls, offering their signature ‘Girl Next Door’ charisma and playful personalities to ensure that your adventure happens at the Peaks,” the restaurant chain website says.
These servers are also known as “well-built sandwiches,” the HuffPo notes:
The waitresses wear miniscule shorts and tiny plaid shirts that tie just below the chest, exposing their midriffs.
“Men are simple creatures and so you don’t have to get too crazy to get them in the door,” said Kristen Colby, the chain’s senior director of marketing, adding that all it takes is an ice-cold beer, sports on TV and beautiful girls.
HuffPo said restaurant chains with “modestly clad, co-ed servers” haven’t had it easy since the Great Recession began.
Darden, the parent company of Olive Garden, has been throwing everything but the pasta at the wall to try and turn things around. Applebee’s and TGI Friday’s have tried to lure diners in with loyalty programs and free food to turn around sluggish sales.
Apparently, these casual, sit-down restaurants are missing the key ingredient — and it isn’t paprika.
I’ve never been to a breastaurant. Then again, I’m hardly their target customer. But Twin Peaks’ venison chili does sound tasty.
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