Burger King Still Wants to Celebrate Peace Day

Despite a rebuff from McDonald’s, Burger King hasn’t given up its dream of collaborating with other restaurants on Peace Day.

The United Nations started the International Day of Peace to strengthen the ideals of peace “among all nations and peoples” — and among burger sellers, if Burger King has anything to do about it.

The fast-food chain reached out to its competitor McDonald’s last week with an invitation for the two companies to come together on Peace Day, Sept. 21, to create a McWhopper “and get the world talking about Peace Day.”

Although McDonald’s chief executive turned down that offer, Ad Age reports, Burger King is still moving forward.

Burger King announced this week via its Tumblr social media account that it has received proposals from Denny’s, and from smaller fast-food chains Wayback Burgers, Krystal and Giraffas.

Ad Age reports that John Dillon, Denny’s chief marketing officer, said in a statement Wednesday:

“The ‘Peace Day Burger’ is the ultimate collaboration from some of the best burger forces in America and, as America’s Diner, it is only fitting that Denny’s help lead the way with this unique burger merger.”

So what exactly will happen on Sept. 21?

Burger King’s latest announcement says the company imagines the “Peace Day Burger” as “a burger that combines a key ingredient from each of (the participating chains’) signature sandwiches.” It also says BK has a pop-up restaurant under construction for the special day.

“Talk soon,” the latest announcement concludes.

Do you think Burger King’s Peace Day Burger idea is bizarre or brilliant? Sound off in our Forums. It’s the place where you can speak your mind, explore topics in-depth, and post questions and get answers.

Stacy Johnson

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