Buy Your Medicare Plan … Through the Home Shopping Network?

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This odd partnership is a novel approach to reach older Americans in the confusing market for insurance.

The Home Shopping Network, well-known for hawking wares such as jewelry, electronics and kitchen accessories, will be selling something entirely out of the ordinary for the network Nov. 7: Medicare insurance plans.

If you think HSN and Medicare are an unlikely pair, you’re not alone; it took me awhile to wrap my head around this. The network is taking advantage of the Medicare Annual Enrollment period, which runs through Dec. 7, and partnering with Aetna and the American Grandparents Association to promote and sell Aetna’s Medicare options, according to a press release.

It’s the first time that HSN viewers have been able to access insurance through the network. It’s also a novel way for Aetna to educate baby boomers about its Medicare plans. Said Nancy Cocozza, president of Aetna Medicare:

As part of Aetna’s mission to build a healthier world, we are committed to helping consumers make smart health care choices. This means simplifying consumers’ insurance-buying experience so they can focus on achieving their best health. Aetna’s collaboration with AGA and HSN is a new way for consumers to learn about Medicare options with Aetna and have their questions answered directly by Aetna’s representatives.

On Saturday, Nov. 7, Aetna representatives will be featured live on HSN cable channel, online and via mobile. Viewers can call and talk to Aetna licensed agents about their Medicare needs and options.

“We are proud of the ongoing relationship we have established with Aetna and AGA to better inform those who are considering their health care options – one of the most important decisions they make each year,” Bill Brand, president of HSN, said in a statement. “Through informational content and engaging experiences we can demystify the process and provide a unique service to our customers.”

For information on Medicare, including eligibility, coverage choices and how to apply, click here to access Medicare.gov.

What do you think about Aetna peddling its Medicare plans on HSN? Share your thoughts below or on our Facebook page.

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