Following the trend set with Black Friday sales, some retailers are planning to launch their online shopping deals Sunday, before Cyber Monday, and extend them through Cyber Week.
Black Friday and Cyber Monday are two of the biggest shopping days of the year. But many retailers are expanding the single-day sales events so shoppers can take full advantage of the holiday deals and retailers can boost their sales numbers.
Target, Macy’s, Sears, Kmart, Belk, Kohl’s, Toys “R” Us and Wal-Mart are among the retailers opening their doors on Thanksgiving to early bird Black Friday shoppers.
Wal-Mart also announced it’s launching its Cyber Monday deals on Sunday, Nov. 29, at 8 p.m. ET, four hours ahead of normal.
“It can be exhausting for working parents and millennials to stay up past midnight to shop online, only to wake up early the next day to get ready for work,” Wal-Mart president and CEO Fernando Madeira said in a press release. “By starting ‘Cyber Monday’ hours earlier on Sunday evening and quadrupling the number of Cyber Monday specials, we’re making it easier for customers to get ahead of the busiest online shopping day of the year and save on the best gifts.”
Wal-Mart has plans for a number of Cyber Week deals that will go through Dec. 4.
Toys “R” Us also will launch its Cyber Monday deals Sunday evening. The toy retailer plans to expand Cyber Monday into Cyber Week.
Target is also upping its game for Cyber Monday. Although the retail giant isn’t turning Cyber Monday into Cyber Sunday like Wal-Mart and Toys “R” Us, Target announced it is offering a 15 percent discount sitewide Nov. 30, in addition to 75 online door busters.
“This year, Target is going all-in on Cyber Monday – in a bigger, bolder way than we ever have before,” Jason Goldberger, Target.com president, said in a blog post. “We’re planning Cyber Monday and Cyber Week as a great follow up to our Black Friday event, which historically produces Target’s biggest online sales day of the year.”
According to a holiday shopping survey conducted the National Retail Federation, nearly 80 percent of shoppers said they would or may shop on Cyber Monday.
“Given how shoppers today overall gravitate towards all things digital, there’s a high likelihood online shopping will be bigger than ever over the holiday weekend and on Cyber Monday,” said Prosper’s principal analyst Pam Goodfellow in an NRF press release.
If you’re ready to get shopping, click here to find links to just-announced deals at some of your favorite stores.
What do you think of retailers expanding Cyber Monday by hours, even days? Do you plan to shop online on Cyber Monday? Share your thoughts below or on our Facebook page.