Cocktail Pouches Gaining Popularity

What's Hot


5 Reasons to Shop for a Home in DecemberFamily

Shoppers Boycott Businesses Selling Trump-Branded ProductsBusiness

Giving Thanks: Why Foreigners Find America AmazingAround The House

Why Washing Your Turkey Can Make You IllFamily

50 Best Gifts Under $25 for Everyone on Your ListFamily

Pay $2 and Get Unlimited Wendy’s Frosty Treats in 2017Family

What the Richest 1 Percent Earns in Every StateFamily

10 Ways to Retire Earlier Than Friends on the Same SalaryGrow

The 10 Best Ways to Blow Your MoneyCredit & Debt

7 Foods That Can Lengthen Your LifeFamily

The 50 Hottest Toys of the Past 50 YearsFamily

New Email Phishing Scam Targets Amazon ShoppersMore

7 Government Freebies You Can Get TodayFamily

They're sort of like Capri Sun, except with booze. And Nielsen says business is booming.

How about an alcohol pouch with that brown-bag lunch? (Just not on the job.)

New research from Nielsen shows interest in pouched alcohol has doubled since last year. Twelve percent of drinking consumers bought those products in the last 12 months. And annual sales suggest people like them: They’re up to almost $200 million versus just $12 million two years ago. (What’s with all the 12s?)

Haven’t seen these? Nielsen says they’re tracking about 100 pouch products on the market, and that most people are buying them in addition to, not instead of, bottled and canned alcohol. Amazon only lists a few that I could find, but here’s how Nielsen describes them:

The alcoholic contents of the pouches vary — including malt, wine and spirits, depending on the brand — but they all have convenience appeal.  Many are marketed as a frozen cocktail with no need for a blender: “just freeze, squeeze and serve.”  Others claim quicker chilling, easy pouring and packaging with environmental benefits.

Relatively frequent buyers, according to Nielsen: 35-54 year olds, African-Americans and women.

Stacy Johnson

It's not the usual blah, blah, blah

I know... every site you visit wants you to subscribe to their newsletter. But our news and advice is actually worth reading! For 25 years, I've been making people richer without making their eyes glaze over. You'll be glad you did. I guarantee it!

💰🗣📰

Read Next: The 7 Worst Things to Buy at a Dollar Store

Check Out Our Hottest Deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 1,780 more deals!