Cocktail Pouches Gaining Popularity

By on

How about an alcohol pouch with that brown-bag lunch? (Just not on the job.)

New research from Nielsen shows interest in pouched alcohol has doubled since last year. Twelve percent of drinking consumers bought those products in the last 12 months. And annual sales suggest people like them: They’re up to almost $200 million versus just $12 million two years ago. (What’s with all the 12s?)

Haven’t seen these? Nielsen says they’re tracking about 100 pouch products on the market, and that most people are buying them in addition to, not instead of, bottled and canned alcohol. Amazon only lists a few that I could find, but here’s how Nielsen describes them:

The alcoholic contents of the pouches vary — including malt, wine and spirits, depending on the brand — but they all have convenience appeal. Many are marketed as a frozen cocktail with no need for a blender: “just freeze, squeeze and serve.” Others claim quicker chilling, easy pouring and packaging with environmental benefits.

Relatively frequent buyers, according to Nielsen: 35-54 year olds, African-Americans and women.

Sign up for our free newsletter

Like this article? Sign up for our newsletter and we'll send you a regular digest of our newest stories, full of money saving tips and advice, free! We'll also email you a PDF of Stacy Johnson's "205 Ways to Save Money" as soon as you've subscribed. It's full of great tips that'll help you save a ton of extra cash. It doesn't cost a dime, so why wait? Click here to sign up now.

Check out our hottest deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 1,334 more deals!

Comments & discussion

We welcome your opinions, but let’s keep it civil. Like many businesses, we reserve the right to refuse service to anyone. In our case, that means those who communicate by name-calling, racism, using words designed to hurt others or generally acting like an uninformed bully. Also, comments that include links to email addresses or commercial websites typically aren't posted. This isn't a place to advertise your business.