Coming Soon: Grocery Store Beacons That Send You Discounts, Aisle by Aisle

What's Hot

Funny Money: Financial Wit and Wisdom From 50 Top ComediansCredit & Debt

Do This or Your iPhone Bill May SkyrocketSave

23 Upgrades Under $50 to Make Your House Look AwesomeAround The House

Trump Worth $10 Billion Less Than If He’d Simply Invested in Index FundsBusiness

11 Places in the World Where You Can Afford to Retire in StyleMore

What You Need to Know for 2017 Obamacare EnrollmentFamily

8 Things Rich People Buy That Make Them Look DumbAround The House

32 of the Highest-Paid American SpeakersMake

Amazon Prime No Longer Pledges Free 2-Day Shipping on All ItemsMore

More Caffeine Means Less Dementia for WomenFamily

9 Tips to Ensure You’ll Have Enough to RetireFamily

5 Spots Where Retirees Can Live for Less Than $40,000Real Estate

10 Ways to Reduce Your Homeowner’s Insurance RatesFamily

10 Ways to Pull Together the Down Payment for a HomeCredit & Debt

Chew on This: The Story Behind Your Hershey’s Halloween TreatsBusiness

A high-tech solution for brick-and-mortar stores -- and customers who always forget their coupons at home.

Don’t be surprised if you’re perusing the cereal aisle when your smartphone suddenly receives a push notification with a coupon for Cheerios.

No one is spying on you. Well, not a person anyway.

According to Internet Retailer, many retailers, including supermarkets, are installing beacons in their stores as a way to improve their customers’ shopping experience.

Beacons are small transmitters that pinpoint the location of a smartphone (both Android and iPhones), and then communicate with an app on those phones using Bluetooth technology. Stores usually have up to two beacons in an aisle or section. The beacons have a range of up to 30 feet.

After conducting a pilot beacon program last year, County Market, a supermarket chain with stores concentrated in the Midwest, is in the process of installing beacons in all its stories, IR reports. Its beacons will work with its myCountyMarket app. So far, about 3,000 County Market customers have installed the app on their smartphones. IR said:

County Market’s pilot stores have experienced varying degrees of success with their offers, with anywhere between 5-50 percent of consumers opening the offer in a push notification. One offer advertised 10 percent off a total purchase: 50 percent of consumers who received that offer opened it, and 20 percent of those consumers redeemed it.

According to Business Insider, hundreds of retailers, including Macy’s and Target, are using beacons.

“Beacons are among the most important new mobile technologies helping real-world merchants win back sales,” BI said.

Beacons help retailers take aim at online-only e-commerce sites. BI said it anticipates that beacon-influenced sales will skyrocket this year.

We estimate that beacon-triggered messages could directly influence up to $4.1 billion of total U.S. store sales this year (or 0.1 percent of sales volume at top 100 retailers). That figure will grow 10X in 2016.

I’m not a great coupon clipper (or if I do collect any coupons, I tend to forget them at home), so I like the idea of receiving coupons directly to my phone while I’m shopping. Of course, you do have to download the retailer’s app if you want to receive beacon push notifications for coupons, ads and other product information.

What do you think of retailers using beacon technology to communicate with you digitally in real time? Share your comments below or on our Facebook page.

Meanwhile, watch this video for ways you can save on food right now — even without beacons:

Stacy Johnson

It's not the usual blah, blah, blah

I know... every site you visit wants you to subscribe to their newsletter. But our news and advice is actually worth reading! For 25 years, I've been making people richer without making their eyes glaze over. You'll be glad you did. I guarantee it!


Read Next: 10 Ways to Eat Healthier Without Paying More

Check Out Our Hottest Deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 1,693 more deals!