The pizza chain is hoping to increase sales by rolling out an 8-inch chocolate chip cookie pizza.
You can now satisfy your sweet tooth with a new pizza dessert from Pizza Hut.
That’s right. After you’re full of bread sticks, pizza and soda, you can gorge yourself on Pizza Hut’s new 8-inch cookie pizza. I have a stomach ache just thinking about it (not that that’s going to stop me from trying it).
The pizza giant partnered with chocolate king Hershey to develop the new treat. But a pizza cookie isn’t a new idea. Papa John’s has reported that its pizza-sized Mega Chocolate Chip Cookie is popular with customers, according to Bloomberg Businessweek.
Pizza Hut’s sales could use a boost. Pizza Hut same-store sales dropped 2 percent last year, the Motley Fool said. Fourth-quarter sales fell 4 percent.
Same-store sales continued to decline in 2014 — by 5 percent in the first quarter, Businessweek said.
A recent Pizza Hut survey indicated that 70 percent of people eat dessert after pizza, and a cookie ranks high on the dessert list. Pizza Hut is particularly hoping its cookie will appeal to the millennial crowd. According to USA Today:
“Millennials tell us it’s what they want,” says Carrie Walsh, chief marketing officer at Pizza Hut. “They like to cap off a great pizza with a great dessert.”
If you purchase a pizza and the new dessert, the cookie sells for $4.99. Otherwise it’s $5.99. It’s also available for delivery.
Pizza Hut already offers cinnamon sticks and Hershey Chocolate Dunkers.
I love pizza. In my restaurant-challenged small town, we have four pizza restaurants, and it’s one of the few meal options that offer delivery. I would love to give this cookie pizza a try, but I just checked out Pizza Hut online and, unfortunately, it’s not available at our town’s Pizza Hut. Bummer.
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