Daily Deals Sites Fading Fast

They may not die out, but they’re losing popularity and seeking to add new services.

Two years ago, Google was willing to offer $5 billion for Groupon. Now? Reuters has bad news about it and its competitor, LivingSocial…

Groupon last week reported another quarter of disappointing earnings as its core business stagnated, sending its stock down 30 percent to an all-time low of $2.76. Its biggest rival, Living Social, is piling up losses, and part-owner Amazon.com earlier this month recorded a quarterly loss after writing down its Living Social investment.

Both companies are racing to diversify, venturing into more generic ecommerce areas like off-price sales through ventures such as Groupon Goods and LivingSocial’s Shop. Meanwhile, upstarts are developing new variations on the discount coupon theme.

One analyst quoted in the article says, “the heyday for the daily deals are behind us.”

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