Delicious Generic Brands

A blind taste test revealed store brands are as good as name brands more than half the time – and they cost far less.


For the October issue of Consumer Reports, the magazine conducted a blind taste test, comparing 19 generic and name-brand products. They found store brands more often than not tasted as good as the name brand, and in one case (Giant Eagle chicken broth vs. Swanson’s) better.

Here are a few as-good store-brand items…

  • Wegmans peanut butter (tied Skippy)
  • Meijer cranberry juice (tied Ocean Spray)
  • Winn-Dixie Greek yogurt (tied Chobani)
  • Market Pantry (Target) classic ranch dressing (tied Hidden Valley)

And some of the unbeatable name brands…

  • Ben & Jerry’s Chocolate Chip Cookie Dough ice cream (beat Kroger)
  • Stouffer’s lasagna (beat Safeway’s Eating Right)
  • Quaker oats (beat Publix)

The magazine has more, with price differences – but generics are on average 25 percent cheaper, they say.

Stacy Johnson

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