A blind taste test revealed store brands are as good as name brands more than half the time – and they cost far less.
For the October issue of Consumer Reports, the magazine conducted a blind taste test, comparing 19 generic and name-brand products. They found store brands more often than not tasted as good as the name brand, and in one case (Giant Eagle chicken broth vs. Swanson’s) better.
Here are a few as-good store-brand items…
- Wegmans peanut butter (tied Skippy)
- Meijer cranberry juice (tied Ocean Spray)
- Winn-Dixie Greek yogurt (tied Chobani)
- Market Pantry (Target) classic ranch dressing (tied Hidden Valley)
And some of the unbeatable name brands…
- Ben & Jerry’s Chocolate Chip Cookie Dough ice cream (beat Kroger)
- Stouffer’s lasagna (beat Safeway’s Eating Right)
- Quaker oats (beat Publix)
The magazine has more, with price differences – but generics are on average 25 percent cheaper, they say.