Facebook Vows to Crack Down on Sketchy Discount-Clothing Retailers

What's Hot


2 Types of Black Marks Might Vanish From Your Credit File SoonBorrow

6 Ways the Obamacare Overhaul Might Impact Your WalletInsurance

7 Dumb and Costly Moves Homebuyers MakeBorrow

This Free Software Brings Old Laptops Back to LifeMore

Obamacare Replacement Plan Gets ‘F’ Rating from Consumer ReportsFamily

Beware These 12 Common Money MistakesCredit & Debt

21 Restaurants Offering Free Food Right NowSaving Money

17 Ways to Have More Fun for Less MoneySave

House Hunters: Beware of These 6 Mortgage MistakesBorrow

30 Household Uses for Baby OilSave

25 Ways to Spend Less on FoodMore

Nearly Half of Heart-Related Deaths Linked to These 10 Foods and IngredientsFamily

5 Surprising Benefits of Exercising Outdoors in WinterFamily

10 Ways to Save When You’re Making Minimum WageSave

Boost Your Credit Score Fast With These 7 MovesCredit & Debt

7 Painless Ways to Pay Off Your Mortgage Years EarlierBorrow

The Most Sinful City in the U.S. Is … (Hint: It’s Not Vegas)Family

The True Cost of Bad CreditCredit & Debt

10 Companies With the Best 401(k) PlansGrow

This Scam Now Tops ID Theft as the No. 2 Consumer ComplaintFamily

6 Stores With Awesome Reward ProgramsFamily

6 Ways to Save More at Lowe’s and The Home DepotSave

6 Healthful Treats for Your DogFamily

New Study Ranks the Best States in the U.S.Family

Thousands of Millionaires Moving to 1 Country — and Leaving AnotherGrow

Strapped for College Costs? How to Get the Most From FAFSABorrow

6 Overlooked Ways to Save at Chick-fil-AFamily

Ask Stacy: What’s the Fastest Way to Pay Off My Mortgage?Borrow

Where to Sell Your Stuff for Top DollarAround The House

8 Ways to Get a Good Price on a Shiny New AutoCars

Ask Stacy: How Do I Start Over?Credit & Debt

Secret Cell Plans: Savings Verizon, AT&T, T-Mobile and Sprint Don’t Want You to Know AboutFamily

30 Awesome Things to Do in RetirementCollege

14 Super Smart Ways to Save on TravelSave

The Rich Prefer Modest Cars — Should You Join Them?Cars

You’ll Soon Pay More to Shop at CostcoSave

10 Ways to Save When Your Teen Starts DrivingFamily

The social network company has received a barrage of complaints from users about low-quality, knockoff items they've bought through ads on the site.

Have you seen the ads on Facebook for a beautiful formal gown for $25.46 (regularly priced at $181.86) or a super cute $14 trendy skirt (valued at $238)? Before you click on the ad or make a purchase from a retailer you don’t know anything about, remember this old adage: If it seems too good to be true, it probably is.

According to this investigative reporting piece from Buzzfeed, a number of shady China-based clothing retailers using names like DressLily, RoseGal, Choies, and Zaful, are creating Facebook ads with images of beautiful apparel items — typically using pictures copied from other legitimate clothing retailers — and super cheap prices to entice women to buy their products.

Unfortunately, when the purchased item finally arrives (and sometimes it never does), consumers are disappointed to find out they’ve been cheated. Instead of receiving the clothing items that match the description and images advertised by the retailer, they find cheap-looking, poorly made knockoff clothing that is often unwearable.

Most frustrated consumers then find out that getting a refund for the shoddy clothing from the retailers is next to impossible.

Angry customers have created Facebook sites like Knock Off Nightmares, Don’t Do It Girl, Rosegal.com is a SCAM and DressLily Victims, to share their “buyer, beware” stories with other Facebook users.

After Buzzfeed’s report — which revealed that at least eight of the shady retailers operate under one Chinese company, called ShenZhen Global Egrow E-Commerce Co., that made $200 million in sales in 2014 — Facebook reached out to Buzzfeed to say it’s committed to finding new ways to police advertisers who are using its site to advertise and sell “overwhelmingly unsatisfactory” products.

“One of our most important goals with Facebook ads is to present experiences that are relevant and high-quality,” Andrew Bosworth, Facebook’s vice president of ads and pages, said in an emailed statement to Buzzfeed. “We understand the gravity of this issue and we’re taking it very seriously.”

Facebook said policing more than 50 million active businesses on its site is a complex issue. But Jordan Gardner, TrustPilot’s director of customer success in North America, told Buzzfeed that it can be done.

For example: Google AdWords’ quality scores “basically look at lots of different data points, and if they think you’re a good company to show an ad for, they make it cheaper for you to show your ad, and if they think you’re a bad fit, they make it very expensive,” [Garner] said. “It’s logical that there’s a way that Facebook can start to have their own barometer over whether a company is good or bad to show for a certain target audience.”

“I remember the days of the spam and the porn and all of that stuff that infiltrated our Facebook feeds or ended up on our walls and [Facebook was] able to crack down on that,” Chris Tuff, the director of business development and partnerships at ad agency 22squared, told Buzzfeed. “Now they have to catch up to what’s happening right now.”

Although Facebook obviously needs to do a much better job of vetting its advertisers, and there appear to be tools it can use to do so, it’s always a good idea to do some research on an unknown retailer before making a purchase.

Have you been lured to order unsatisfactory apparel or other sub-par products based on Facebook ads? Share your experiences below or on our Facebook page.

Stacy Johnson

It's not the usual blah, blah, blah

I know... every site you visit wants you to subscribe to their newsletter. But our news and advice is actually worth reading! For 25 years, I've been making people richer without making their eyes glaze over. You'll be glad you did. I guarantee it!

💰🗣📰

Read Next: 18 Retailers That Offer Free Store Pickup for Online Orders

Check Out Our Hottest Deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 2,032 more deals!