Facebook Is Changing the Rules So It Can Keep Selling Your Face

What's Hot


2 Types of Black Marks Might Vanish From Your Credit File SoonBorrow

6 Ways the Obamacare Overhaul Might Impact Your WalletInsurance

7 Dumb and Costly Moves Homebuyers MakeBorrow

This Free Software Brings Old Laptops Back to LifeMore

Obamacare Replacement Plan Gets ‘F’ Rating from Consumer ReportsFamily

Beware These 12 Common Money MistakesCredit & Debt

21 Restaurants Offering Free Food Right NowSaving Money

17 Ways to Have More Fun for Less MoneySave

House Hunters: Beware of These 6 Mortgage MistakesBorrow

30 Household Uses for Baby OilSave

25 Ways to Spend Less on FoodMore

Nearly Half of Heart-Related Deaths Linked to These 10 Foods and IngredientsFamily

5 Surprising Benefits of Exercising Outdoors in WinterFamily

10 Ways to Save When You’re Making Minimum WageSave

Boost Your Credit Score Fast With These 7 MovesCredit & Debt

7 Painless Ways to Pay Off Your Mortgage Years EarlierBorrow

The Most Sinful City in the U.S. Is … (Hint: It’s Not Vegas)Family

The True Cost of Bad CreditCredit & Debt

10 Companies With the Best 401(k) PlansGrow

This Scam Now Tops ID Theft as the No. 2 Consumer ComplaintFamily

6 Stores With Awesome Reward ProgramsFamily

6 Ways to Save More at Lowe’s and The Home DepotSave

6 Healthful Treats for Your DogFamily

New Study Ranks the Best States in the U.S.Family

Thousands of Millionaires Moving to 1 Country — and Leaving AnotherGrow

Strapped for College Costs? How to Get the Most From FAFSABorrow

6 Overlooked Ways to Save at Chick-fil-AFamily

Ask Stacy: What’s the Fastest Way to Pay Off My Mortgage?Borrow

Where to Sell Your Stuff for Top DollarAround The House

8 Ways to Get a Good Price on a Shiny New AutoCars

Ask Stacy: How Do I Start Over?Credit & Debt

Secret Cell Plans: Savings Verizon, AT&T, T-Mobile and Sprint Don’t Want You to Know AboutFamily

30 Awesome Things to Do in RetirementCollege

14 Super Smart Ways to Save on TravelSave

The Rich Prefer Modest Cars — Should You Join Them?Cars

You’ll Soon Pay More to Shop at CostcoSave

10 Ways to Save When Your Teen Starts DrivingFamily

Facebook is proposing a policy update that will ensure its right to keep sticking your name and photo next to advertisements sent to your friends without compensating you.

Use Facebook? You could be famous — and make the company money without earning a dime yourself.

A couple years ago, the company got in trouble for this. Facebook started posting “sponsored stories” asserting that a user’s friends liked certain brands, and it included those friends’ names and photos without asking for permission, CNET says.

That led to some bizarre situations, like this one described by Credit.com:

A couple of years ago, Cheryl Smith had her photo used in a singles ad displayed to her “friend” Peter.

“Hey Peter,” the ad said, with Cheryl’s smiling face on top. “Hot singles are waiting for you!!” Peter might still have dismissed the advertisement, but for one thing. Cheryl is his wife.

Many saw it as a privacy issue. It led to a class-action lawsuit, which was settled this week for $20 million, Credit.com says. (Those who were affected will get about $15 each someday, probably after they’ve long forgotten about it.)

As part of the settlement, Facebook agreed to clarify its policies — but it’s not really changing them, and the settlement sort of legitimizes them. The judge who approved the settlement went so far as to say that “it is far from clear (plaintiffs) could ever have shown they were actually harmed in any meaningful way,” according to Credit.com. Here’s what the key proposed revision to Facebook’s Statement of Rights and Responsibilities says:

You give us permission to use your name, profile picture, content, and information in connection with commercial, sponsored, or related content (such as a brand you like) served or enhanced by us. This means, for example, that you permit a business or other entity to pay us to display your name and/or profile picture with your content or information, without any compensation to you. If you have selected a specific audience for your content or information, we will respect your choice when we use it.

An existing line of the policy says that “you understand that we may not always identify paid services and communications as such.” It sounds like, then, that Facebook can pretend you actively promote companies that are actually paying it to use your face, and nobody has to give you anything in return. Remember, Facead is free and always will be.

There’s no way to opt out, Credit.com says, short of quitting Facebook. You have a few days to comment on the proposal, and then, “as always, [Facebook] will carefully consider your feedback before adopting any changes.”

The best you can do is tweak your privacy settings, which Facebook says it will respect, to make sure nothing you post is available publicly. That should minimize the number of people who see such ads, but chances are, your face is still going to be digitally shilling products to your friends. So remember not to “like” anything you wouldn’t want them to see.

What do you think about this? Share your thoughts on — yeah, we know — our Facebook page.

Stacy Johnson

It's not the usual blah, blah, blah

I know... every site you visit wants you to subscribe to their newsletter. But our news and advice is actually worth reading! For 25 years, I've been making people richer without making their eyes glaze over. You'll be glad you did. I guarantee it!

💰🗣📰

Read Next: What You Should Do — and Not Do — When Meeting a New Dog

Check Out Our Hottest Deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 2,042 more deals!