Free App Tracks Trump Tweets About Companies in Your Portfolio

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The app promises to "capture moves or manage your holdings" based on the market's reaction to the president's remarks.

You can now receive notifications in real time when President Donald Trump tweets about a company whose stock you own.

A free app named Trigger can now do just that, the company behind the app recently announced.

Trigger Finance explained in a company blog post that it has added to the app what the company calls a “trigger” that notifies you when “Trump tweets about a publicly traded stock that you own in real time. These triggers can help you capture moves or manage your holdings based on the market’s reaction” to Trump’s remarks.

Trigger Finance, which introduced its app in June, defines a trigger as an “If this, then that” statement. For example:

  • “If my GOOG stock reaches 30% returns, THEN sell 1/4 of my GOOG holding”
  • “If the Fed raises interest rates, then BUY JPM”

Rachel Mayer, co-founder and chief executive of Trigger Finance, tells the Washington Post that app users have voiced “overwhelming” demand for a Trump tweet notification since the New York businessman was elected president in November.

Mayer goes on to explain:

“When he tweets, the market moves. Our users see this as an investment opportunity and a way for them to manage their portfolio risk. … Tweets really do matter.”

Trigger is currently available for mobile devices running on Apple’s iOS operating system.

Trigger Finance’s home page says the company plans to support Android devices “really soon.” In the meantime, you can click on “Looking for Android?” to sign up to be notified when the Trigger app becomes available for Android.

What do you make of this news? Does the Trump “trigger” sound like a feature you would use? Sound off below or over on our Facebook page.

Stacy Johnson

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