"Consumer interest" is driving new twists on longtime brand offerings. Find out how your beverage options are about to expand.
This is the year for organic Gatorade sports drinks and non-GMO Tropicana juices.
These new twists on longtime brand offerings have yet to appear on the Gatorade or Tropicana product pages. However, PepsiCo — the company behind both brands — announced during a recent conference that these and other new products would debut in 2016, Business Insider reports.
Al Carey, chief executive officer of PepsiCo North America Beverages, said during the industry publication Beverage Digest’s Future Smarts conference last month:
“It’s a consumer interest. I think they’re very interested in non-GMO and organic, and to the degree you can make it meaningful to the consumer — do it.”
Carey’s announcement came the same day that PepsiCo announced its Hello Goodness vending machine initiative, which involves healthier offerings.
Last summer, PepsiCo announced the debut of versions of Pepsi soda products that are made without the artificial sweetener aspartame.
Other new twists on PepsiCo products mentioned in Carey’s announcement include:
- Mountain Dew Kickstart, which is made with ingredients like fruit juice and coconut water
- Flavored Aquafina water
- Vintage-inspired sodas such as Caleb’s Kola, 1893 and Dewshine
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