Google Knows What You Did Last Summer

And this summer. They’ve used maps search data to determine the most popular summer activities and destinations in various countries.


Our headline is celebrating the approach of Halloween, but to celebrate the end of summer, Google is having a little creepy fun itself, revealing our search trends to guess where we spent our time…

Our Google Maps team thought it’d be fun to see how those of us in the Northern Hemisphere have spent the dog days. To do this, we reviewed the summer search activity on maps.google.com in several countries between the end of May and the beginning of September. Within each country, a look at some of the top-rising searches and the often-searched landmarks on Google Maps gives us a sense of how people around the world spent their summers.

Canadians enjoyed summer tours of zoos and gardens. Americans sought national parks, Hawaii, or beaches. People in Spain, Italy, and France just headed to the pool. You can see more in the huge infographic below (click on it to enlarge it).

Stacy Johnson

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