Google Says Weddings Are Ditching Tradition

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An analysis of Google's data suggests couples are seeking alternative cakes, splitting up honeymoons, and handling more stuff themselves.

Google analyzed wedding-related searches and videos and found some interesting trends that buck traditional arrangements. For one thing, couples are increasingly interested in do-it-yourself shortcuts…

YouTube style with huge followings, such as RachLoves and MissKasandraBrooks, often give wedding tips to their fans. FleurdeForce, for example, recently started a separate channel BridedeForce to share the process of planning her big day. The channel has already attracted 60,000 subscribers.

Instead of giant wedding cakes, some brides-to-be want to serve cupcakes and cookies. And rather than taking a honeymoon right after the wedding, some couples are saving their vacation for later or splitting them up…

  • A starter honeymoon: Since their surge began in 2011, mini honeymoon searches continue to increase in popularity
  • Before the family grows: Searches for ‘babymoon’ increased 45% year over year, and increased by nearly 70% in the last two years
  • More honeymoons, more often: Not only are folks searching for honeymoons more, they’re taking more of them. Searches for ‘second honeymoon’ doubled over the past year.
Stacy Johnson

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