They may even have meetings about your tastes and preferences (by eavesdropping online) before you check in.
Says NBC News…
A rep for a prestigious Beverly Hills hotel recalls welcoming a first-time guest to the property. “We knew very little about her before she checked in, so we searched for her online and discovered she had a dog named Bo,” the rep says. “When she arrived, there was a little doggy gift waiting in her room, with a notecard that said Bo misses you.” Creepy? Cute? You be the judge.
The idea is to present you with what you want before you ask for it, of course. And some hotels say they don’t pry too much – just the first page of Google results and maybe your Facebook profile, honest – to get a picture of who you are. But others use software called Libra OnDemand to track people online and build up a profile of their own for you, according to the article.