After confessing to Oprah, the cyclist has some options to keep raking in the cash.
“Someone has clearly mapped out a strategy [which probably includes] a book deal, speaking fees, and appearance fees,” said Marc Ganis, a sports marketing expert. “His days of making eight or maybe even seven figures are over, but he’ll get by.”
“Get by” with $100,000 to appear at a single event, Ganis says. He may also get a TV show. His net worth is around $125 million.