How to Save A Third on Your Winter Food Bill

What's Hot


2 Types of Black Marks Might Vanish From Your Credit File SoonBorrow

6 Ways the Obamacare Overhaul Might Impact Your WalletInsurance

7 Dumb and Costly Moves Homebuyers MakeBorrow

This Free Software Brings Old Laptops Back to LifeMore

Obamacare Replacement Plan Gets ‘F’ Rating from Consumer ReportsFamily

Beware These 12 Common Money MistakesCredit & Debt

21 Restaurants Offering Free Food Right NowSaving Money

17 Ways to Have More Fun for Less MoneySave

House Hunters: Beware of These 6 Mortgage MistakesBorrow

30 Household Uses for Baby OilSave

25 Ways to Spend Less on FoodMore

Nearly Half of Heart-Related Deaths Linked to These 10 Foods and IngredientsFamily

5 Surprising Benefits of Exercising Outdoors in WinterFamily

10 Ways to Save When You’re Making Minimum WageSave

Boost Your Credit Score Fast With These 7 MovesCredit & Debt

7 Painless Ways to Pay Off Your Mortgage Years EarlierBorrow

The Most Sinful City in the U.S. Is … (Hint: It’s Not Vegas)Family

The True Cost of Bad CreditCredit & Debt

10 Companies With the Best 401(k) PlansGrow

This Scam Now Tops ID Theft as the No. 2 Consumer ComplaintFamily

6 Stores With Awesome Reward ProgramsFamily

6 Ways to Save More at Lowe’s and The Home DepotSave

6 Healthful Treats for Your DogFamily

New Study Ranks the Best States in the U.S.Family

Thousands of Millionaires Moving to 1 Country — and Leaving AnotherGrow

Strapped for College Costs? How to Get the Most From FAFSABorrow

6 Overlooked Ways to Save at Chick-fil-AFamily

Ask Stacy: What’s the Fastest Way to Pay Off My Mortgage?Borrow

Where to Sell Your Stuff for Top DollarAround The House

8 Ways to Get a Good Price on a Shiny New AutoCars

Ask Stacy: How Do I Start Over?Credit & Debt

Secret Cell Plans: Savings Verizon, AT&T, T-Mobile and Sprint Don’t Want You to Know AboutFamily

30 Awesome Things to Do in RetirementCollege

14 Super Smart Ways to Save on TravelSave

The Rich Prefer Modest Cars — Should You Join Them?Cars

You’ll Soon Pay More to Shop at CostcoSave

10 Ways to Save When Your Teen Starts DrivingFamily

Let's talk turkey: shopping for generic groceries this holiday season could save you a third off your food bill.

I know money, but I apparently don’t know controversy. Back in September, my cameraman and I headed to the grocery store to document 7 Things You Should Always Buy Generic. I never thought I’d hear a complaint about it.

Now, I’ve broken news about the foreclosure mess and robo-signers before most of the nation even knew what was going on. But I heard more heated reader response about that generic shopping report – including one who called me a “fool.”

Why? Because many people hold onto the myth that generic or store-brand products are inferior. But as I reported, for many items (not all), there’s no difference – or at least not enough to justify the extra cost.

Well, this holiday season, a new report backs me up – and another one shows that more Americans are buying generic than ever before.

Most interesting is how a trade group called the Private Label Manufacturers Association decided to add up the savings. The PLMA compared 40 typical grocery items available at a typical supermarket over a six-week span. But the study [PDF] did it seasonally …

“Included in the survey were cold-weather pantry staples like stuffing, cranberry sauce, soup, oatmeal, pancake mix, maple syrup and hot chocolate, as well as wintertime personal necessities such as lip balm, body lotion, cough drops, sinus spray, tissue and nighttime cold medicine.”

The result? “By choosing the store brand version of the products on the list rather than the national brand, consumers could save $43.92 – a savings of 33.6 percent.”

Of course, a group with the term “Private  Label” in its name isn’t exactly the most objective source of information. But marketing firm Epsilon has no such allegiances. It’s recent survey shows, “Consumers in the first half of 2010 continued to shift to less expensive private labels in all product categories, including the hard-to-penetrate personal care and baby care segments.”

In Epsilon’s 2009 survey, for example, “51 percent of respondents said they purchased private label personal care products.” This year? It was up to 61 percent. Next year, who knows.

So if I’m a fool, it appears I’m in increasingly good company!

Stacy Johnson

It's not the usual blah, blah, blah

I know... every site you visit wants you to subscribe to their newsletter. But our news and advice is actually worth reading! For 25 years, I've been making people richer without making their eyes glaze over. You'll be glad you did. I guarantee it!

💰🗣📰

Read Next: 50 Ways to Make a Fast $50

Check Out Our Hottest Deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 2,002 more deals!