How TV Ads Target Young People

What TV ads do young adults notice? According to new research, men like sarcasm and competition, while women prefer seeing role models and happy situations.


New research from Nielsen reveals what kind of TV ads Generation Y (now teens to mid-30s) pays attention to – and finds it varies by gender…

Guys and girls identify differently with tone and theme. Imagery of strong, female celebrities in fun, high-energy situations fosters emotional connection with women. Men tend to be more action-oriented, and competitive scenes and extreme images are visuals to which the average young man responds.

Here’s a graphic highlighting the differences in more detail…

Stacy Johnson

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