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Best Buy and Walmart have both said making sales is more important than making money right now. Get ready for the 2013 electronics price war.

It looks like Black Friday won’t be the only chance to score great deals on the latest gadgets this year.

A price war on electronics is heating up and experts expect them to sell better than they have the past two years, The Wall Street Journal says. On Tuesday, Best Buy’s share price dropped 11 percent after the company told investors it plans to compete on prices this season even if that cuts into profits.

Last week, Walmart announced plans to drop prices further to gain sales, too — its planned deals include a 32-inch flat-screen TV for $98 and a free $100 gift card with iPad Mini purchases, the WSJ says. The company will also price-match some of its competitors’ Black Friday deals before they get a chance to offer them, Walmart says:

At 8 a.m. on Friday, Nov. 22, Walmart will kick off a pre-Black Friday savings event in stores and online, lowering the prices on popular toys and electronics, to match select Black Friday offers from Target, Toys R’ Us and Best Buy one week early.

In response, Best Buy is holding back some of its deals until shortly before Black Friday sales officially kick off. But online sales may start sooner, there and elsewhere. Amazon is launching a week of deals this weekend, pushing Best Buy and Walmart to start their online discounts early, the WSJ says.

For procrastinators, there will be plenty of opportunity to save after Black Friday, too. “Best Buy, Wal-Mart, Target and Staples are all pledging to match their rivals’ in-store prices during most of the holidays if shoppers ask,” the WSJ says.

Any great deals catch your eye yet? Comment below or on our Facebook page.

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