McDonald’s Dollar Menu Will Soon Have $5 Items

What's Hot

23 Upgrades Under $50 to Make Your House Look AwesomeAround The House

Trump Worth $10 Billion Less Than If He’d Simply Invested in Index FundsBusiness

Do This or Your iPhone Bill May SkyrocketSave

11 Places in the World Where You Can Afford to Retire in StyleMore

19 Moves That Will Help You Retire Early and in StyleFamily

What You Need to Know for 2017 Obamacare EnrollmentFamily

8 Things Rich People Buy That Make Them Look DumbAround The House

50 Ways to Make a Fast $50 (or Lots More)Grow

32 of the Highest-Paid American SpeakersMake

The 35 Two-Year Colleges That Produce the Highest EarnersCollege

5 DIY Ways to Make Your Car Smell GreatCars

Amazon Prime No Longer Pledges Free 2-Day Shipping on All ItemsMore

More Caffeine Means Less Dementia for WomenFamily

7 Household Hacks That Save You CashAround The House

5 Reasons a Roth IRA Should Be Part of Your Retirement PlanGrow

30 Awesome Things to Do in RetirementCollege

Beware These 10 Retail Sales Tricks That Get You to Spend MoreMore

9 Tips to Ensure You’ll Have Enough to RetireFamily

The McDonald's dollar menu — and some of the prices on it — are getting supersized.

Despite sensational headlines like “Why McDonald’s Killed the Dollar Menu — In One Chart,” the dollar menu isn’t dead. No more than dollar stores that price some things above $1 are.

The rebranded Dollar Menu & More will hit all restaurants on Nov. 4, Bloomberg Businessweek says. It will still feature items for $1, but also some sandwiches for $2 and things like a 20-piece McNugget box for $5.

McDonald’s CEO Don Thompson described it as a “value ladder of sorts” on an earnings call this week. His hope is that the cheap items will keep bringing people in, and the more expensive items will take some of the pressure off of franchisees.

Since the dollar menu was launched in 2002, “the low price point has been a point of contention with McDonald’s franchisees,” Quartz says. McDonald’s corporate arm wanted pricing to be uniform across restaurants, because it’s hard to market a dollar menu with inconsistent prices. But franchisees didn’t want to be stuck with the rising cost of ingredients. The $1 McDouble was born out of those fights; it’s just a double cheeseburger with one less slice of cheese. And now that McDonald’s is lifting the price cap on the dollar menu, franchisees will be allowed to charge more for that too.

The new menu may also be a way of conditioning us to higher burger prices, Businessweek suggests: “The new menu will help customers become accustomed to seeing the higher prices at [the] low end of the menu.”

Stacy Johnson

It's not the usual blah, blah, blah

I know... every site you visit wants you to subscribe to their newsletter. But our news and advice is actually worth reading! For 25 years, I've been making people richer without making their eyes glaze over. You'll be glad you did. I guarantee it!


Read Next: 9 Tips to Ensure You’ll Have Enough to Retire

Check Out Our Hottest Deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 1,666 more deals!