Meet Tru: Hilton’s New Affordable Hotel Brand

What's Hot


2 Types of Black Marks Might Vanish From Your Credit File SoonBorrow

6 Ways the Obamacare Overhaul Might Impact Your WalletInsurance

7 Dumb and Costly Moves Homebuyers MakeBorrow

This Free Software Brings Old Laptops Back to LifeMore

Obamacare Replacement Plan Gets ‘F’ Rating from Consumer ReportsFamily

Beware These 12 Common Money MistakesCredit & Debt

21 Restaurants Offering Free Food Right NowSaving Money

17 Ways to Have More Fun for Less MoneySave

House Hunters: Beware of These 6 Mortgage MistakesBorrow

30 Household Uses for Baby OilSave

25 Ways to Spend Less on FoodMore

Nearly Half of Heart-Related Deaths Linked to These 10 Foods and IngredientsFamily

5 Surprising Benefits of Exercising Outdoors in WinterFamily

10 Ways to Save When You’re Making Minimum WageSave

Boost Your Credit Score Fast With These 7 MovesCredit & Debt

7 Painless Ways to Pay Off Your Mortgage Years EarlierBorrow

The Most Sinful City in the U.S. Is … (Hint: It’s Not Vegas)Family

The True Cost of Bad CreditCredit & Debt

10 Companies With the Best 401(k) PlansGrow

This Scam Now Tops ID Theft as the No. 2 Consumer ComplaintFamily

6 Stores With Awesome Reward ProgramsFamily

6 Ways to Save More at Lowe’s and The Home DepotSave

6 Healthful Treats for Your DogFamily

New Study Ranks the Best States in the U.S.Family

Thousands of Millionaires Moving to 1 Country — and Leaving AnotherGrow

Strapped for College Costs? How to Get the Most From FAFSABorrow

6 Overlooked Ways to Save at Chick-fil-AFamily

Ask Stacy: What’s the Fastest Way to Pay Off My Mortgage?Borrow

Where to Sell Your Stuff for Top DollarAround The House

8 Ways to Get a Good Price on a Shiny New AutoCars

Ask Stacy: How Do I Start Over?Credit & Debt

Secret Cell Plans: Savings Verizon, AT&T, T-Mobile and Sprint Don’t Want You to Know AboutFamily

30 Awesome Things to Do in RetirementCollege

14 Super Smart Ways to Save on TravelSave

The Rich Prefer Modest Cars — Should You Join Them?Cars

You’ll Soon Pay More to Shop at CostcoSave

10 Ways to Save When Your Teen Starts DrivingFamily

Before you book that Air BnB, check out what Hilton has rolled out to lure travelers back to the fold.

Finally, there’s a Hilton hotel that millennials, families and budget-conscious travelers can actually afford. The recently unveiled Tru by Hilton, the hospitality giant’s newest hotel brand, will have rooms priced between $75 and $90 per night.

Designed to fill what Hilton describes as a “massive void in the midscale [hotel] category in the U.S. and Canada,” the first Tru hotels are expected to open in the United States by the end of this year. More than 100 new hotels are planned in cities including Chicago; Atlanta; Dallas; Houston; Denver; Portland, Oregon; Charlotte, North Carolina; San Antonio; and Nashville, Tennessee.

Hilton said Tru, the 13th hotel brand in its portfolio, will appeal to millions of consumers who will no longer be forced to “compromise between price and a quality experience.”

“More than 40 percent of all U.S. hotel stays are within the midscale and economy sectors and Tru by Hilton addresses a gap in the marketplace by appealing to the youthful mindset demographic, pushing the industry to marry quality and value,” Jim Holthouser, Hilton Worldwide executive vice president for global brands, said in a statement. Tru will be “a hotel that’s a place travelers will want to go to rather than just through,” Holthouser added.

The Tru hotels will feature smaller, more efficiently designed guest rooms (no desks, closets or in-room coffee machines) with a 55-inch TV and lots of DirecTV channels, a pop-up desk and high-speed Wi-Fi, as well as huge lobbies that Hilton calls “a first-floor experience,” designed with areas for playing games, eating, lounging and working.

Travelers will also enjoy a free breakfast bar featuring Greek yogurt and more than 30 toppings (candy sprinkles, anyone?), oatmeal, bagels and doughnuts.

What do you think about Hilton’s newest hotel brand? Share your comments below or on our Facebook page.

Stacy Johnson

It's not the usual blah, blah, blah

I know... every site you visit wants you to subscribe to their newsletter. But our news and advice is actually worth reading! For 25 years, I've been making people richer without making their eyes glaze over. You'll be glad you did. I guarantee it!

💰🗣📰

Read Next: 15 Painless Ways to Save $1,000 by Summer

Check Out Our Hottest Deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 1,898 more deals!