The people behind the heavily advertised MyPillow might lose some sleep this week.
The Better Business Bureau of Minnesota and North Dakota announced Tuesday that it revoked the Minnesota-based company’s BBB accreditation last month. The BBB chapter has also since lowered the company’s BBB rating to “F.”
The main issue cited in the chapter’s announcement is a continuous offer to get one MyPillow free with the purchase of one MyPillow.
Dana Badgerow, president and CEO of BBB of Minnesota and North Dakota, says continuous BOGO offers can be “construed as an item’s regular, everyday price” and violate the BBB’s Code of Advertising.
Other issues that the BBB chapter has brought to the company’s attention include:
- “As Seen on TV” claims are sometimes listed on MyPillow boxes where the content is NOT the same as seen on the company’s TV ads. The company has made an effort to remove this, but it can still be seen on third-party seller packaging (Walmart, Target, etc.).
- Photos of MyPillow on some boxes show the premium, gusseted pillow, when the box actually holds their standard pillow. The company has made an effort to correct this, but it can still be seen on some third-party seller packaging.
- Claims of offering a “full warranty” when the warranty was not full (customers need to pay a fee to return the pillow).
- A pattern of complaints filed against MyPillow has been identified by BBB regarding customers’ understanding of the buy one/get one free offer. A substantial number of the 232 complaints filed against the company regard confusion on the offer.
In response to a BBB advertising challenge that was formally issued in August, MyPillow inventor Mike Lindell said he would be unable to stop the BOGO offer at that time but would consider making changes this year, the BBB of Minnesota and North Dakota report. He did not offer details when asked what type of changes his company would make, however.
As of Wednesday morning, the BOGO offer was still featured on the MyPillow website, including on its home page.
If you’re hunting for a new pillow, check out “How to Find the Perfect Pillow” before you buy one.
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