Order Valentine’s Day Flowers ASAP to Avoid Price Spike

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A website's analysis shows that waiting until February can be costly.

If Valentine’s Day wouldn’t be complete for you or your loved ones without red roses, now is the time to order them.

The average price of a bouquet of one dozen red roses will only increase between now and Feb. 14, according to a new report from Brad’s Deals.

For an analysis, the website selected a bouquet at five online florists and tracked their prices every week for a year. The florists were:

Brad’s Deals found that the average price of a dozen red roses varies over the course of the year, with the low of $31.58 reached on Aug. 8 and a high of $49.98 on Feb. 1.

The average price this week is $40.58 — the cheapest it will get between now and Valentine’s Day, according to the analysis. The report charts this price progression:

  • Jan. 18: $40.58 average price for a bouquet of one dozen red roses
  • Jan. 25: $43.58
  • Feb. 1: $49.98
  • Feb. 8: $47.85
  • Feb. 15: $41.58

Liz Castoro, a spokesperson for 1-800-Flowers.com, explains to Brad’s Deals:

“After the Christmas season demand for red roses (is) filled, growers need 50 to 70 days to produce enough roses for the Valentine’s demand. Valentine’s inspires the heaviest demand for long-stemmed roses, and several rosebuds are (sacrificed) to create a single long-stemmed rose.”

For more tips, check out “How to Get the Best Value on Valentine’s Flowers.”

Do you buy flowers for Valentine’s Day? Let us know what kind you prefer and where you prefer to buy them by commenting below or on our Facebook page.

Stacy Johnson

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Read Next: 8 Ways to Get the Best Value on Valentine’s Flowers

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