Ahead of a revamped rewards system that goes into effect in April, Starbucks lures customers to become members with a series of deals on Monday afternoons in March.
Starbucks’ plan to revamp its rewards program has received a lukewarm response from fans since it was announced last month, but the coffeehouse is pushing ahead toward a planned launch in April.
Starbucks’ newest effort to push customers to get on board its rewards program is a series of deals offered on Monday afternoons in March — “Happy Mondays” — that are available only to rewards members.
In other words, customers must pay via their Starbucks App or with their registered rewards card.
Here’s the lineup of “Happy Monday” offers, all of which are available from 2 p.m. until stores close:
- March 7: Get half off any Frappuccino blended beverage in any size. (This offer can be redeemed as many times as you like.)
- March 14: Come in for an afternoon drink and get 50 percent off any food item. (This offer can be redeemed as many times as you like.)
- March 21: Earn three Bonus Stars when you order and pay ahead using the Starbucks App. (This offer can be redeemed only one time.)
- March 28: Earn five Bonus Stars when you spend $10 or more in store. (This offer can be redeemed only one time.)
Note that the fine print for these offers states that they cannot be combined with other offers or discounts and are limited to stock on hand.
Under Starbucks’ new tiered rewards program coined “Starbucks Rewards,” members will be able to earn rewards in the form of “stars” based on the amount of money they spend when they visit Starbucks rather than the number of visits they make. Stars can be redeemed for free drinks or food.
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