Store-Brand Foods Eating National Brands for Lunch

What's Hot


Shoppers Boycott Businesses Selling Trump-Branded ProductsBusiness

5 Reasons to Shop for a Home in DecemberFamily

Giving Thanks: Why Foreigners Find America AmazingAround The House

Why Washing Your Turkey Can Make You IllFamily

50 Best Gifts Under $25 for Everyone on Your ListFamily

Pay $2 and Get Unlimited Wendy’s Frosty Treats in 2017Family

What the Richest 1 Percent Earns in Every StateFamily

10 Ways to Retire Earlier Than Friends on the Same SalaryGrow

The 10 Best Ways to Blow Your MoneyCredit & Debt

7 Foods That Can Lengthen Your LifeFamily

The 50 Hottest Toys of the Past 50 YearsFamily

7 Government Freebies You Can Get TodayFamily

Store-brand sales are growing twice as fast as name-brand sales, and the quality of store-brand products is improving.

We just highlighted some store-brand sodas that rival the taste and beat the price of name brands. It turns out the sale of store brands is growing at a faster pace than name brands for all kinds of products.

Store brands used to carry a stigma, but now “they are the stars of grocery store shelves and refrigerated cases,” The New York Times says. Since 2010, store-brand sales have grown 18.2 percent and are worth $111 billion. That’s a little more than one-fifth the value of name-brand sales, but at twice the rate of growth.

That means that even as the economy has recovered and people are no longer forced to skimp so much on groceries, store brands are growing in popularity. It’s partly an improvement in quality as stores invest more in upgrading their brands, the Times says.

In tests of store brands last month, Consumer Reports found that 33 of 57 private-label products matched or surpassed the name-brand version. Here are some of the store-brand products it highlighted:

  • Cashews. Whole Foods, Trader Joe’s, Sam’s Club, Walmart, Costco, Kmart and Target brands all beat name-brand Emerald.
  • Cranberry juice cocktail. Kmart’s brand was as good as Ocean Spray.
  • Ketchup. Sam’s Club and Target matched Heinz.
  • Mayonnaise. Whole Foods, Walmart, Costco and Target were as good as Hellmann’s.
  • Ice cream. At least for vanilla, Walmart, Target and Trader Joe’s match Breyers.

It’s also partly because some stores mainly or exclusively sell their own products. “For example, Trader Joe’s, which is owned by the German retail group Aldi, sells its own brand almost exclusively,” the Times says.

And there’s one more key ingredient — much better marketing and packaging of store brands these days.

“Sometimes I think [consumers] don’t actually know what is a store brand,” Market Force Information senior vice president Janet Eden Harris told the Times.

What are your favorite store brands? Let us know on Facebook.

Stacy Johnson

It's not the usual blah, blah, blah

I know... every site you visit wants you to subscribe to their newsletter. But our news and advice is actually worth reading! For 25 years, I've been making people richer without making their eyes glaze over. You'll be glad you did. I guarantee it!

💰🗣📰

Read Next: 10 Pantry Staples to Start Any Meal

Check Out Our Hottest Deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 1,870 more deals!