Store-Brand Foods Eating National Brands for Lunch

What's Hot


The Most Sinful City in the U.S. Is … (Hint: It’s Not Vegas)Family

How a Mexican Tariff Will Boost the Cost of 6 Common PurchasesFamily

This Free Software Brings Old Laptops Back to LifeMore

How to Protect Yourself From the ‘Can You Hear Me?’ Phone ScamFamily

Report: Walmart to Begin Selling CarsCars

Is Your TV Tracking You? Here’s How to Tell — and Prevent ItAround The House

Trump Scraps FHA Rate Cut — What Does It Mean for You?Borrow

Where to Sell Your Stuff for Top DollarAround The House

11 Staging Tips to Help You Get Top Dollar When Selling Your HomeAround The House

8 Tuition-Free U.S. CollegesCollege

10 Overlooked Expenses That Ruin Your BudgetFamily

4 Car Insurers That Might Raise Rates Even When the Accident Wasn’t Your FaultCars

How to Invest If Trump Kills the ‘Fiduciary Rule’Grow

20 Simple Hacks to Make Your Stuff Last LongerAround The House

12 Surprising Ways to Wreck Your Credit ScoreBorrow

Store-brand sales are growing twice as fast as name-brand sales, and the quality of store-brand products is improving.

We just highlighted some store-brand sodas that rival the taste and beat the price of name brands. It turns out the sale of store brands is growing at a faster pace than name brands for all kinds of products.

Store brands used to carry a stigma, but now “they are the stars of grocery store shelves and refrigerated cases,” The New York Times says. Since 2010, store-brand sales have grown 18.2 percent and are worth $111 billion. That’s a little more than one-fifth the value of name-brand sales, but at twice the rate of growth.

That means that even as the economy has recovered and people are no longer forced to skimp so much on groceries, store brands are growing in popularity. It’s partly an improvement in quality as stores invest more in upgrading their brands, the Times says.

In tests of store brands last month, Consumer Reports found that 33 of 57 private-label products matched or surpassed the name-brand version. Here are some of the store-brand products it highlighted:

  • Cashews. Whole Foods, Trader Joe’s, Sam’s Club, Walmart, Costco, Kmart and Target brands all beat name-brand Emerald.
  • Cranberry juice cocktail. Kmart’s brand was as good as Ocean Spray.
  • Ketchup. Sam’s Club and Target matched Heinz.
  • Mayonnaise. Whole Foods, Walmart, Costco and Target were as good as Hellmann’s.
  • Ice cream. At least for vanilla, Walmart, Target and Trader Joe’s match Breyers.

It’s also partly because some stores mainly or exclusively sell their own products. “For example, Trader Joe’s, which is owned by the German retail group Aldi, sells its own brand almost exclusively,” the Times says.

And there’s one more key ingredient — much better marketing and packaging of store brands these days.

“Sometimes I think [consumers] don’t actually know what is a store brand,” Market Force Information senior vice president Janet Eden Harris told the Times.

What are your favorite store brands? Let us know on Facebook.

Stacy Johnson

It's not the usual blah, blah, blah

I know... every site you visit wants you to subscribe to their newsletter. But our news and advice is actually worth reading! For 25 years, I've been making people richer without making their eyes glaze over. You'll be glad you did. I guarantee it!

💰🗣📰

Read Next: 21 Restaurants Offering Free Food Right Now

Check Out Our Hottest Deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 1,891 more deals!