Will free gigabytes help lure fans and fill the stands for the Phoenix Suns in spite of the team's losing streak?
No one – not even an NBA team on a losing streak – likes to play for an arena full of empty seats. In an effort to increase game attendance, the Phoenix Suns are offering free mobile data from Verizon with each ticket purchase.
The Suns are struggling this season. They’ve lost 12 games running; one more and they will tie their longest single-season losing streak at 13 games.
The Phoenix Suns are hopeful that the tickets and data package – the first deal of its kind for the NBA – will be enough to entice fans to show up and cheer. If ticket purchasers aren’t Verizon customers, they can give the free data to someone who is.
“From millennials to families, data is a new-age form of desirable rewards for our fans,” Suns President Jason Rowley told NBA.com. “Today’s launch represents the evolution of ticket plans, where the incentive is no longer tied only to an in-arena experience, but instead is a practical benefit to consumers in today’s data-conscious world.”
Suns’ fans who purchase tickets at Suns.com/Verizon can earn up to 11 gigabytes of data from Verizon Wireless this season. The amount of data per ticket that fans will receive varies, depending on where the seats are located in Talking Stick Resort Arena (Lower Bowl versus Upper Bowl) and how many game tickets are purchased.
The extra data is tacked on the front of the customer’s phone plan for that month, so any leftover data can be rolled over to the following month, NBA.com explains.
Tickets much be purchased by April 13, when the Suns close out their regular season.
The partnership was made possible by Verizon’s FreeBee Data program, which allows companies to subsidize data for Verizon users.
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