Study: Even a Taste Excites Beer Drinkers’ Brains

What's Hot


5 Reasons to Shop for a Home in DecemberFamily

Shoppers Boycott Businesses Selling Trump-Branded ProductsBusiness

Giving Thanks: Why Foreigners Find America AmazingAround The House

Why Washing Your Turkey Can Make You IllFamily

50 Best Gifts Under $25 for Everyone on Your ListFamily

Pay $2 and Get Unlimited Wendy’s Frosty Treats in 2017Family

What the Richest 1 Percent Earns in Every StateFamily

10 Ways to Retire Earlier Than Friends on the Same SalaryGrow

The 10 Best Ways to Blow Your MoneyCredit & Debt

7 Foods That Can Lengthen Your LifeFamily

The 50 Hottest Toys of the Past 50 YearsFamily

New Email Phishing Scam Targets Amazon ShoppersMore

7 Government Freebies You Can Get TodayFamily

Researchers have found evidence that a mere sip of beer is enough to trigger a rewarding response in some men's brains.

Even the taste of beer is enough to stimulate some beer drinkers’ brains and make them want to have a glass, new research indicates.

The study was done on 49 men by researchers at the Indiana University School of Medicine, the BBC says. The participants ranged “from social to heavy drinking, mean age 25, with a varied family history of alcoholism,” according to the study’s abstract.

Researchers randomly sprayed either water, Gatorade, or the participant’s favorite beer into his mouth while he was hooked up to a brain scanner.

The men got half an ounce of fluid over a 15-minute period, not enough alcohol to create a buzz. Yet the brain scans of those who received the beer showed a surge in dopamine, a chemical understood as pleasurable or rewarding by the brain.

Past studies have shown that dopamine is linked to addiction, although it plays many roles, according to The Guardian. The men were more likely to say they wanted to have a drink after receiving a dose of beer.

The scans also showed men with a family history of alcoholism had a stronger dopamine reaction than others, suggesting the risk for alcoholism is inherited.

The results were accepted for publication in the academic journal Neuropsychopharmacology.

Another recent study found that the beer-brewing process may hold secrets for treating diseases including diabetes and cancer.

Stacy Johnson

It's not the usual blah, blah, blah

I know... every site you visit wants you to subscribe to their newsletter. But our news and advice is actually worth reading! For 25 years, I've been making people richer without making their eyes glaze over. You'll be glad you did. I guarantee it!

💰🗣📰

Read Next: The 7 Worst Things to Buy at a Dollar Store

Check Out Our Hottest Deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 1,779 more deals!