How much would you pay for a 30-second slot during one of the most-watched events on TV? Probably not this much.
CNN Money reports…
“We don’t confirm exact pricing, since all spots are sold with different considerations and often in different packages,” said CBS spokesman Dana McClintock, in an e-mail to CNNMoney. “But it’s safe to say that spots are going for $4 million each, and in some cases more.”
Last year the average was half a million below that.
Known advertisers so far include Pepsi, Audi, GoDaddy, Hyundai and Skechers. Which is at least $20 million for two and a half minutes of ads.