Superstorm Sandy Slip-Ups

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Some businesses made some insensitive moves during Hurricane Sandy. Customers weren’t amused.

Whoops.

That’s what some companies are probably thinking after, according to the Huffington Post, they made some awkward sales pitches during the storm. First there was Groupon…

As much of Manhattan coped with Hurricane Sandy power outages, deal-sharing site Groupon shocked many by continuing to market a Midtown deal for a dining-in-the-dark restaurant called Dans le Noir – a move some New Yorkers living in forced darkness felt was less than amusing.

It was, according to The Atlantic, the “ultimate social media fail.”

Groupon moved to correct the dining-in-the-dark gaffe, but it was still offering a two-course Moroccan meal at Rustic L.E.S. on Manhattan’s Lower East Side for $34, despite the fact the restaurant seems to be closed.

A similar site, LivingSocial, was offering a deal to stay at a closed hotel on Long Island that had no power and no scheduled reopen date.

American Apparel sent out a deal for “bored” customers in New England. “In case you’re bored during the storm, just enter SANDYSALE at checkout,” their ad said.

And competitor GAP sent out a Twitter message that said, “All impacted by #Sandy, stay safe! We’ll be doing lots of Gap.com shopping today. How about you?”

How about you, millions without power, transportation, hot food? You gonna hit the mall today?

Stacy Johnson

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