Coca-Cola and Diet Coke are the two top-selling U.S. sodas. Pepsi's trying to shake things up, but its plans may fizzle out.
If you drink diet soda, you may soon have an option to reconsider. The Wall Street Journal’s MarketWatch reports Diet Pepsi might be getting a little sweeter.
The company is considering tweaking the formula to fix the taste supposedly lost in transportation:
The goal is to have a Diet Pepsi formula in the U.S. that tastes closer to what the drink tastes like as soon as it is made and doesn’t change as much through all the heat and jostling that cans and bottles are exposed to from production to consumption.
They’re privately testing different blends with fans now, and the new formula could be used starting early next year. According to MarketWatch, the new sweetener would combine aspartame – known under the artificial sweetener brands Equal and NutraSweet – and acesulfame potassium, or ace-K, known under the brands Sunett and Sweet One.
Pepsi is trying to boost sales of the drink, which rates as the seventh best-selling soda in the United States. Diet Coke (which uses only aspartame, like the current Diet Pepsi formula) is in second place, behind the non-diet Coca-Cola.