It's more bad news for the discount retailer, two weeks after it acknowledged a massive data breach.
Target has had a rough holiday season. First there was the massive data breach that exposed the credit and debit card information of 40 million customers. Now the company has acknowledged that it sold gifts cards that won’t work.
“We are aware that some Target gift cards were not fully activated and apologize for the inconvenience,” Target spokeswoman Molly Snyder said in a statement to the media. The company said less than 0.1 percent of the cards sold during the holidays were affected but didn’t say how many that is.
If your Target gift card doesn’t work at checkout, take it to the service desk or call (800) 544-2943 to get the problem fixed. You don’t need to have a receipt.
“It’s another black eye that makes you question the internal operating procedures of Target,” Brian Sozzi, CEO of Belus Capital Advisors, told The Associated Press. “Target needs to be doing everything perfectly. It can’t afford to lose any more confidence among its guests.”
Target two weeks ago admitted to a massive security breach involving the credit and debit card data of customers who shopped in its U.S. brick-and-mortar stores between Nov. 27 and Dec. 15. Last week Target made another announcement regarding that breach. AP said:
On Friday, Target backtracked and said that debit card PINs were among the financial information stolen from millions of customers who shopped at the retailer in late November and early December. However, it said the stolen personal identification numbers, which customers type into keypads to make secure transactions, were encrypted and that this strongly reduces risk to customers.
If you used a debit or credit card at Target during the breach, we explained what you should do in this post.