Target’s Gag Christmas Sweater Is Causing More Jeer Than Cheer

What's Hot

The Most Sinful City in the U.S. Is … (Hint: It’s Not Vegas)Family

How a Mexican Tariff Will Boost the Cost of 6 Common PurchasesFamily

This Free Software Brings Old Laptops Back to LifeMore

How to Protect Yourself From the ‘Can You Hear Me?’ Phone ScamFamily

Report: Walmart to Begin Selling CarsCars

Is Your TV Tracking You? Here’s How to Tell — and Prevent ItAround The House

Trump Scraps FHA Rate Cut — What Does It Mean for You?Borrow

Where to Sell Your Stuff for Top DollarAround The House

11 Staging Tips to Help You Get Top Dollar When Selling Your HomeAround The House

8 Tuition-Free U.S. CollegesCollege

10 Overlooked Expenses That Ruin Your BudgetFamily

4 Car Insurers That Might Raise Rates Even When the Accident Wasn’t Your FaultCars

How to Invest If Trump Kills the ‘Fiduciary Rule’Grow

20 Simple Hacks to Make Your Stuff Last LongerAround The House

12 Surprising Ways to Wreck Your Credit ScoreBorrow

Some consumers say the retail giant is trivializing mental illness with its OCD pun. Find out how Target has responded to the backlash.

One of Target’s new Christmas sweaters, which is being marketed as an “ugly Christmas sweater,” is proof that puns aren’t always funny, at least not to everyone.

Some consumers have accused the retail giant of minimizing mental illness by selling a red sweater that uses the letters OCD for “Obsessive Christmas Disorder” instead of obsessive-compulsive disorder, a mental illness that afflicts millions of people in the United States, the Minneapolis Star Tribune reports.

Kate Gannon wrote on Twitter: “Hey @Target this sweater isn’t cute or funny. OCD is a serious mental illness that shouldn’t be mocked.”

[email protected] as someone with OCD I’d really appreciate it if you didn’t sell my illness as a fashion statement,” wrote Reign Murphy on Twitter.

The backlash Target is facing may bring to mind the uproar in some circles against Starbucks’ red holiday cup. But the situations couldn’t be more different.

In fact, if you think people are overreacting to Target’s sweater, understanding the nature of OCD may make you change your mind.

OCD is a “potentially disabling illness that traps people in endless cycles of repetitive thoughts and behaviors,” according to WebMD. Roughly 2.2 million American adults suffer from OCD. More than a quarter (27 percent) of OCD sufferers attempt suicide.

“[When] understanding the severity of OCD as mental illness, one might better understand the distaste that sufferers and significant others in their lives might have for this particular sweater,” Antoinette D’Orazio, a psychotherapist specializing in treating OCD, said in an interview with Today.

Despite the criticism from shoppers, the sweater in question is still being sold online and in some Target stores. The retailer said it doesn’t plan on pulling the sweater from its stores.

“We never want to disappoint our guests and we apologize for any discomfort. We currently do not have plans to remove this sweater,” said a Target spokesperson in an email to Time.

Target didn’t invent the OCD Christmas pun, nor is the retailer alone in selling “Obsessive Christmas Disorder” merchandise. Time said Cracker Barrel is also facing public ire for some of the OCD Christmas items it sells in its store.

What do you think of the backlash Target is getting for its OCD sweaters? Share your comments below or on our Facebook page.

Stacy Johnson

It's not the usual blah, blah, blah

I know... every site you visit wants you to subscribe to their newsletter. But our news and advice is actually worth reading! For 25 years, I've been making people richer without making their eyes glaze over. You'll be glad you did. I guarantee it!


Read Next: Attention Early Birds, Target to Open on Thanksgiving

Check Out Our Hottest Deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 1,818 more deals!