The Return of Kodak

Eastman Kodak went bankrupt last year, but the iconic brand isn’t disappearing.


USA Today reports…

Kodak on Monday announced it had signed a brand licensing agreement with JK Imaging, allowing the California-based company to use the Kodak name on various digital cameras, pocket video cameras and portable projectors.

So Kodak will return to shelves in the next few months. This nugget jumped out at me, too: “Kodak, which invented digital camera technology in the 1970s.” Guess that wasn’t much of a Kodak moment – or they probably wouldn’t have gone bankrupt.

Stacy Johnson

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