What You Decide to Buy Depends on How You Look at It, Literally

What's Hot

23 Upgrades Under $50 to Make Your House Look AwesomeAround The House

Trump Worth $10 Billion Less Than If He’d Simply Invested in Index FundsBusiness

Do This or Your iPhone Bill May SkyrocketSave

11 Places in the World Where You Can Afford to Retire in StyleMore

19 Moves That Will Help You Retire Early and in StyleFamily

What You Need to Know for 2017 Obamacare EnrollmentFamily

8 Things Rich People Buy That Make Them Look DumbAround The House

50 Ways to Make a Fast $50 (or Lots More)Grow

32 of the Highest-Paid American SpeakersMake

The 35 Two-Year Colleges That Produce the Highest EarnersCollege

5 DIY Ways to Make Your Car Smell GreatCars

Amazon Prime No Longer Pledges Free 2-Day Shipping on All ItemsMore

More Caffeine Means Less Dementia for WomenFamily

7 Household Hacks That Save You CashAround The House

5 Reasons a Roth IRA Should Be Part of Your Retirement PlanGrow

30 Awesome Things to Do in RetirementCollege

Beware These 10 Retail Sales Tricks That Get You to Spend MoreMore

9 Tips to Ensure You’ll Have Enough to RetireFamily

New research suggests that consumers make different purchasing decisions depending on whether they're looking up or down at a products on the shelves at a store.

Whether a product is displayed high or low on a store shelf affects how likely you are to put it into your cart while shopping.

According to a new report in the Journal of Consumer Research, people perceive items differently based on whether they’re looking up or down at them. The report explained that people are used to paying more detailed, focused attention when looking down (books, watches and computers). The opposite is true for looking up, when people take a broader, more generalized look at things. The report said:

Consumers choose more for feasible versus desirable products when looking down and vice versa when looking up. They also tend to be more preference-consistent when looking down versus up.

The researchers conducted three experiments, analyzing the effects of looking up versus looking down.

“In terms of how their findings can impact the marketing of retail products, the researchers believe that established brands with large market shares may benefit from shelf positions that require the consumer to look down a bit, as their study found subjects more often selected their most preferred brands when looking down,” Consumerist reports.

This study was unique in that it analyzed how high or low shelf placement affects shoppers.

There has been considerable research into the effectiveness of placing products at eye level. Hamacher Resource Group said:

Research has demonstrated that shoppers shop in the same manner in which they read — at eye level, horizontally from left to right. Accordingly, products placed at eye level sell at a faster rate than products on higher or lower shelves.

Does this study ring true for you?

Next time you’re at the store, pay attention to how you shop. Do you pay more detailed and focused attention when you’re looking down while shopping, compared with looking up while shopping? Share your comments below or on our Facebook page.

Stacy Johnson

It's not the usual blah, blah, blah

I know... every site you visit wants you to subscribe to their newsletter. But our news and advice is actually worth reading! For 25 years, I've been making people richer without making their eyes glaze over. You'll be glad you did. I guarantee it!


Read Next: 21 Delicious Ways to Eat Gluten-Free on a Budget

Check Out Our Hottest Deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 1,656 more deals!