Which Store Brands Offer The Best Quality?

Here are the seven national chains that offer good- or excellent-quality store brands — and a dozen stores with poor-quality house brands.

Trader Joe’s store brands are the highest quality among 68 store chains, according to Consumer Reports.

Only Trader Joe’s earned the magazine’s highest rating — excellent — for its generic brands. The chain also earned the second-highest score (97) for overall satisfaction.

The ratings for store brand quality are based on how survey participants rated them on a scale from “completely satisfied” to “completely dissatisfied.”

The rest of the best

Only a half-dozen chains earned Consumer Reports’ second-highest rating — good — for house brands.

They include Wegmans, which the magazine named the best supermarket overall in the country (score of 100), and the second-best overall, Publix, which tied with Trader’s Joe’s (97).

  • Wegmans
  • Publix
  • Costco
  • Raley’s
  • Whole Foods Market
  • Harris Teeter

The worst

Most of the 68 chains’ store brands received an average rating for quality. No brands received the lowest rating, unacceptable, but about a dozen received the second-lowest rating, poor. Those getting a poor rating include:

  • Food Lion
  • Weis
  • Giant
  • Stop & Shop
  • Acme
  • Pick ‘n Save
  • Tops Markets
  • Shaw’s
  • Pathmark
  • A&P
  • Walmart Supercenter
  • Waldbaum’s

For more ways to save on off brands, check out “12 Items You Should Buy Generic (And 4 You Shouldn’t)” and “Definitely Buy These 15 Things At A Dollar Store.”

What’s your favorite store brand? Let us know why in a comment below or on our Facebook page.

Stacy Johnson

It's not the usual blah, blah, blah

I know... every site you visit wants you to subscribe to their newsletter. But our news and advice is actually worth reading! For 25 years, I've been making people richer without making their eyes glaze over. You'll be glad you did. I guarantee it!

Read Next: 13 Easy Ways to Cut Food Waste and Save Money

Check Out Our Hottest Deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 1,459 more deals!